Grayscale Investments, a crypto investing and asset management company, has launched a nation-wide cryptocurrency ad campaign with TV commercials airing on CNBC, MSNBC, FOX, and FOX Business in the U.S. Barry Silbert, the company’s CEO, announced the campaign last week, while Micheal Sonnenshein, Grayscale’s managing director, shared the ad on Twitter earlier today.
Bringing crypto to the masses through TV ads
One of the most prominent cryptocurrency asset management companies in the industry, Grayscale Investments, has kicked off an ambitious advertisement campaign on national television channels in the U.S.
First announced last week by the company’s CEO Barry Silbert, the ad campaign represents the company’s effort to legitimize the crypto industry and attract more users to its platform.
Are you ready? @Grayscale‘s national ad campaign kicks off next week with a TV ad on CNBC, MSNBC, FOX, and FOX Business. We’re going to brrring crypto to the masses
Media: if you want a sneak peek, get in touch with @nitWitty
— Barry Silbert (@barrysilbert) August 7, 2020
The ad saw its first few minutes of airtime earlier today, on Aug. 10. The 30-second clip features a brief history of money, from prehistoric goods trading to modern fiscal policy, and showcases cryptocurrencies as the solution to money printing.
Micheal Sonnenshein, Grayscale’s managing director, shared the video on his Twitter account.
— Michael Sonnenshein (@Sonnenshein) August 10, 2020
Grayscale’s ‘Go Digital’ ad divides crypto Twitter
While cryptocurrency advertisements in mainstream media aren’t new, Grayscale’s upcoming TV presence is seen by many as a major step for the industry. A large part of the crypto community believes the ad will ultimately be positive for the entire crypto space as it legitimizes the industry.
However, many saw the company’s ad as a waste of both money and screen time, arguing that its relatively vague proposition to “go digital” won’t do much to remove the taboo many associates with Bitcoin. Bitcoin is merely mentioned on the screen alongside BCH, ETH, ETC, ZEN, LTC, XLM, XRP, and ZEC trusts.