How a Perfume DAO Crafted a ‘Scent of the Metaverse’ – Decrypt

How a Perfume DAO Crafted a ‘Scent of the Metaverse’

Rook Perfumes founder Nadeem Crowe and Melissa Gilmour of Web3 creative agency Lily & Piper join Stephen Graves to talk about how they created a fragrance with a DAO and brought it to the shelves of London department store Harvey Nichols.

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